Retail: Metamorphosis the Jewellery Workshop

about_2.jpg

This was a very unusual retail shop. Its decor, a subterranean grotto, complete with water elementals, was inspired by classical Greek mythology. (Ovid’s Metamorphoses) Metamorphosis has always been a trendsetter. The jewelry was inspired by mythological and mystical symbolism from almost every tradition. This shop had a very informal and creative atmosphere. People would be milling around, checking out the various displays, and then at the same time glancing over a counter to view the open workshop. In the workshop were several jewelry benches with James and other artisans working. Then spontaneous conversations would arise leading and developing into long-lasting relationships. In the twenty-two years of creating custom jewelry at this location, Metamorphosis never advertised, Just word of mouth, friends telling friends.

Posted on February 1, 1996 .